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Fuseworks launches next generation of online PR/comms innovations
The next generation of interactive online media analysis tools for professional communicators, public relations experts and media has today launched on the New Zealand market.From today, subscribers to...
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Top 10 tips for writing a press release
The shift towards digital news consumption has done nothing to diminish the importance of the press release as an essential public relations tool. If anything, today’s ever-expanding range of digital...
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How to write press releases journalists notice
With news media increasingly using press releases as a primary source of information, getting noticed by editorial decision makers has never been more important.Presenting information in a form media...
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How not to write a press release
In previous posts, we’ve looked at straightforward ways to improve press releases. But there are also some pitfalls to avoid, some obvious, others not so, that regularly feature in the media releases...
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